What Entropic isn't. "We cannot and do not claim that we abolish break-in effects. You still won't get unwavering performance from hour one. We investigated the mysterious burn-in phenomena for over 20 years, followed it very closely and learnt more about it until we figured out how to actually exploit it during the design of our product. This doesn't mean we eliminated it. It only means that we figured out a way to accelerate it to the point where in your first two weeks of listening, you go through, say some 200 years of regular burn-in. We don't circumvent burn-in but put it on steroids to serve us better. That's how this Entropic Process is to be understood. So if before you had two weeks of the infamous roller-coaster ride of settling and opening up, now it will be a supersonic launch with Gs you'd better be prepared for. But the view from that rarefied silence then is really worth the time spent."

What it is. "The Entropic Process is no mere signal processing like a burn-in machine or applying sub-zero temperatures no matter how accurately computer controlled. The Entropic Process begins well prior to cable assembly. Thus the only way we could take a competitor's cable and apply our Entropic Process would be to disassemble it all the way down to its individual constituent parts including separating conductors from dielectric. It would be feasible only theoretically. Yet once such a dismembered cable were reassembled with the entire Entropic Process in place, it still wouldn't count because our established procedures relate directly to our common-mode auto-rejecting geometry. In its most distilled form, this is effective because of the first Physics principle that two opposing magnetic fields, in the same place and at the same time, cannot co-exist. So we created C-MARC to approach as closely as possible the conditions which would force induced noise into such an impossible impasse. Over any given cable length, the more we can overlap the two means of 'right' vs. 'left' coils, the closer we come to this impossibility of two opposing magnetic fields coexisting. The result is that noise gives up."

"Building upon this already very effective geometry with our Entropic Process, we first established a working theory on burning in directionality over time. Over years of experimentation, we discovered that cable directionality only really develops with use. If you take a fresh cable, use it in one direction the first day, turn it around the second and continue switching it each day especially over the first month or so, you never get satisfying results. Leave it in one direction and play it a month and you will find the stable cable to far outperform the one which flip-flopped. So we took these two insights, that (1) two opposing magnetic fields can't coexist in the same place at the same time and (2), burn-in only develops when a cable's direction of use doesn't change especially at the beginning of its active career. After several years of groping in the dark, we managed to conjoin these two insights into one distilled theory which in the current Entropic Process has come to full fruition."

"Even the earliest stages of cable production must undergo our Entropic Process. Hence it's impossible to change an existing C-MARC cable into an Entropic-processed version. Even preparing a few centimeters at the very end of our complex conductor geometry would require unraveling the larger of the two fractal braids. Who could imagine unraveling the smaller ones? For upgrades, the plan is to accept existing C-MARC cable from customers and return to them new C-MARC Entropic Process versions for the price difference. Even though the products look very similar, it's far from the same creation process. Where our normal C-MARC power cable takes 18 hours to manufacture, the Entropic Process power cord of the same length requires over 30 hours; plus far more meticulous attention to detail during every single production step."