Go to bat for your phono – You can with the new Genesis Simplicity Phono [$7.5K] which runs off twelve standard batteries. Says the designer, "I originally designed this for Mat Weisfeld of VPI Industries. But at the behest of my dealers and distributors who aren't VPI dealers, I was persuaded to build a Genesis version. The Simplicity Phono is based on the basic circuitry of our $23K Premium Platinum Phono brought down to a more affordable price by using batteries instead of a complex expensive power supply."