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Before we dig into the 99 Classics, it seems fair to mention that on industrial design, albeit with a steam punk twist ready for the League of Extraordinary Gentlemen, there are the Master & Dynamic MH40 for an extra €100. They likewise celebrate premium materials and machining at a very high level and offer more colour/trim options. Visually simpler and smaller but leather/metal jobs too and for a similar price are the Aëdle Valkyrie 1 from France. If you know where to look, the lame old "must settle for plastic" dog if your budget be ±€350 no longer hunts. It's come down with the rabies; shot and buried. Expectations in this sector, about what your money should buy on visual luxury, have skyrocketed from the home-spun Grado look of yore.
True, that says nothing about how anything competes on performance. Just so, desire to own stuff that exceeds raw appliance status like a printer or washing machine tends to feed on design, style and quality of materials. To be attractive to punters requires being beautiful. If it be spec'd and priced the same and just as reliable, even a prettier printer or washing machine will outsell its uglier competitor any day. C'est la vie.
What exactly beauty means is in the eye of the beholder of course, hence our abundance of variety and choice. Superior industrial design simply speaks for itself even when a given form factor and style aren't for you. Ditto for sheer build quality. It communicates itself wordlessly to the eye, then to your touch and exploratory handling. If a maker falls short on these fronts or prompts outright objections, getting to the raison d'être of the appliance—being bought, used and enjoyed—may never happen. |
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